A Good Writer Can Write Anything

Here are the writing services I can provide your business, university, association or other organization for Internet, print, or audiovisual:

• Writing
• Copy editing
• Brainstorming
• Copy
• Advertising (print, Internet, or broadcast)
• Feature articles
• PR material
• Print materials
• Web pages and full sites
• Blog articles or sites
• Social media writing and guides
• Keyword development
• Meta description development
• Page title development
• Message development
• Survey creation
• FAQs and Q&As
• How-to articles
• Virtual tours
• Product spotlights
• Company features and profiles
• Business news
• Business editorials
• Motivational articles
• Newsletter material
• Magazine material
• Portraits and profiles
• Thought pieces
• PowerPoint presentations
• Broadcast writing (TV or radio)
• Video
• Audio

I am Alan Eggleston, and E-Messenger Internet Consulting, Inc. is my writing business. I can write anything, but I specialize in writing for the Internet.

I have been writing and editing for websites since 1995, full time since 1997. I have also written for print since 1980 and edited for print since 1987. I know writing – the rules and how to apply them, when to ignore them, and who to turn to as a source. I've written creatively for business, education, and organizations. And I have been involved with privacy issues since 1995, including a year as privacy officer for a major corporation where I examined policies and how they were carried out corporate-wide, then helped mold clear and simple privacy statements.

When you think of content, think quality writing services. Call Alan Eggleston of E-Messenger Internet Consulting, Inc. Words are my business.

A Writer Can Help Set Your Credibility

Did you know that the writing you hand off to your customer contributes to the perception they have of your company? The sales letter, the brochure, the Tweet, the website. First impressions matter, and they had better be good.

That’s right, people gain a vision of your company’s abilities and inabilities simply by reading your company material. That’s why it’s so important to get the writing right from the very first moment they see it.

For instance, if the copy isn’t written well – poor grammar, spelling, or punctuation makes them wonder how much attention you pay to details when they use your services or buy your products.

In another example, if the text is poorly formatted it leaves the impression that you don’t have a clear vision of your business or their use of it. Having to wade through long sentences and dense paragraphs eats up their time and could leave them wondering how their user experience with you might go – as a customer, will there be gobs of red tape or too many steps to order?

What if it’s long and difficult to understand? That could leave the impression that you’re trying to put something over on them or you aren’t clear enough in your own mind of your business and that could lead to lapses in service. Do you explain your policies clearly and if not, do your employees understand them any better?

Then there’s the connection between sections, say of your website, the way you link between them, or your navigation scheme. That could leave the impression that you don’t know what you’re doing – will you know what you’re doing for them? If you can’t get the navigation right, will you be able to get the ship-to address right?

Finally, how does your privacy statement read? Is it a muddle of legal phrases melded into long, boring paragraphs, or is it simply constructed and easy to understand? The easier it is to understand, the more clearly it is set up and explained, the more customer-focused you will look to users.

How do you fix problems like this? Contact me!

My Elevator Pitch

A mentor once told me, "A good writer can write anything." He has proved to be right. I can write anything, and I can write it for you. I write print, I write audiovisual, and I specialize in writing for the Internet.

The important thing is that you know your audience and that you know what you want to tell them. Let me do the rest. I'll write it, polish it, and have it to you - on time and on budget.

What's on your To Do list that I can write for you? Contact me today. I'd be happy to discuss any project and your first consultation is always free.

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