e-Messenger Consulting
Strategic Services If you ran
into a blind alley, how long would you stay there? If your car were
almost out of gas, how long would you spend shopping gas stations for
the best price? In either case, probably not long.
Both describe a typical experience for
web shoppers and companies conducting business online. Often web sites
are so poorly designed users become frustrated and give up trying to
navigate them. Other times, in an attempt to comparison shop users
become frustrated trying to find the right information between web
sites. Both will move on to other sites in search of the information
they seek. They are fickle and they are fast to move on.
What you need from the beginning of
creating a web site is to think through how the user will operate inside
it. What are they looking for and what’s the shortest route to get to
it? What would they call what they’re looking for, and where on your
site would they logically look for it? Remember, you’re creating your
site for someone else to use. Think strategically.
If the user doesn’t know your company’s
name or how to spell it, how would they find you? Is your web site
constructed to optimize their experience using a search engine or
directory to find you? If they don’t know you, the only way for them to
find you is to use keywords that describe what you offer, as they use
various search engines and directories. Do you know what words they will
use versus the ones that you would use – remember, you know what your
business is about, but they don’t.
I can help you set
up your site so it’s easier to find and easier to navigate once
users get
there. I can help you plan your site and develop it to maximize
business opportunities. And I can help you figure out the best words to
use on your site and in it for maximum effect.
I am Alan Eggleston and e-Messenger
Consulting is my company. I've been helping businesses, universities, and organizations
plan out sites and navigation since 1995. I know how web sites work,
how users approach them, and how to maximize a user’s experience finding
and using sites.
I have also dealt with privacy issues
since 1995, including a year as a privacy officer for a major
corporation. I know the issues and the pitfalls, and I can help you
avoid problems.
When you think “the Web” think
strategically. Think Alan Eggleston of e-Messenger Consulting.
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Tap my rich strategy resources
Here are the strategic services
I can provide your business, school, or
organizational web site:
• site strategic planning
• navigation strategic planning
• privacy policy
audits
development
implementation
communications
• search engine
marketing
analysis and strategies
opitimization
• meta data
development
keyword strategies
title strategies
description strategies
site integration
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