e-Messenger Consulting
Resume: Alan Eggleston, president
CONTENTS (please click on links below to go to
each section or scroll as desired)
• Professional Profile
• Career Track
• Experience
• Education
• Memberships
PROFESSIONAL PROFILE
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Web
professional with 10+ years of experience providing editorial and
strategy services to businesses and organizations marketing on
the Internet. Accomplished at writing and editing content and
helping set site strategy and navigation. Proficient at
developing meta data to help optimize search engine performance.
Experienced at helping develop privacy strategy and explaining
simply in privacy statements. |
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CAREER TRACK
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e-MESSENGER CONSULTING CORP, Grand Rapids, MI
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Owner and president, functioning for clients as an
independent contractor |
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Acemco
as Web writer and editor for auto parts manufacturing
site |
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Davenport University as Web marketer, editor, and
temporary director of interactive marketing |
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Davenport University as editor for
university catalogs |
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Quixtar Inc. as business line team editor for Services
and Business-to-Business |
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InPhonic Inc. as Web writer for Quixtar-related InPhonic
and IBOCS extranet sites |
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GlimaWest as privacy consultant |
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Web Experiences as Web writer (Adtegrity
project) |
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Karl Associates as data
analyst (Johnson Controls) |
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Les Grande Concierge as
Web writer (not yet published) |
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IBOAI (Independent
Business Owners Association International) as Web writer
and editor, SEO consultant, and Web blog consultant. |
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Wica Technologies
as Web writer, editor, SEO consultant. |
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IntuAction
Coaching as Web writer, editor, SEO consultant. |
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drmobleyonline.com
as Web writer. |
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Tell Vision Networks
as Web and Web video writer for Atrium Replacement
Windows website revision. |
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Milync Digital Design
as Web writer, editor, and SEO consultant. |
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QUIXTAR
INC. (formerly as Amway Corporation), Ada, Michigan
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Editorial Content Specialist – Net (Web editor)
1997-2001 |
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Senior
Editor (print and Web) 1995-1997 |
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Editor
(print) 1987-1995 |
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Senior
Writer (print/multimedia) 1980-1987 |
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Privacy officer (led corporate privacy teams) 1997-2001 |
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EXPERIENCE
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Content
Development – writer (Amway Corporation)
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Product launches features, spotlights, and ads 1980 –
1996 |
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Business features and community
involvement ads 1980 – 1996 |
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Business journalism news and features 1980 – 1996 |
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Amway
distributor lifestyle features 1984 – 1995 |
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Ad copy for CRI (Creative Resources,
Inc., Amway's in-house
ad agency) 1986 – 1995 |
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Content
Development – editor (Amway Corporation)
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Copy
editor for 1987 – 1997 (assisted copy supervisor as
needed) |
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Concepted content for many newsletter and literature
projects 1987 – 1997 |
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Supervised four freelance writers and four on-staff
writers for copy development 1987 – 2001 |
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Publication
Development – editor and senior editor
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Three Amway business-line newsletters 1987 – 1997 |
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One Amway employee newsletter 1992 – 1997 |
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Development of one Amway management newsletter 1997 |
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One major Amway business newspaper including two major
revamps
1990 – 1997 |
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Web Site
Development – writer and Web editor
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Launched Amway Corporation’s first Web site in 1995 |
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Launched and maintained all (11+) Amway Web sites from
1995 – 1998 |
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Led
search engine optimization efforts for Amway’s main Web
sites 1997-1998 |
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Launched and maintained content for Quixtar Web site
1998 – 2001 |
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Worked closely with three art directors
to manipulate content to best fit site designs 1995 –
2004 |
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Privacy officer for Quixtar 1997 – 2001 |
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Led major navigation revamp for Quixtar
site 2001 |
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Created and maintained style guides for Amway and
Quixtar,
1996 – 2001 |
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Helped
launch Acemco automotive manufacturing site 2001 |
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Audited and created privacy policy and statement for
GLIMAWest 2001 |
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Helped
strategize and launch major revamps of Davenport
University site 2002 – 2004 |
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Wrote and edited content
for Adtegrity.com, 2004 |
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Wrote, edited, SEO, and helped
strategize content for IBOAI.com, IBOFacts.com, IBOAIblog.com
and social media.
2004 - ongoing |
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Wrote, edited, SEO, and
helped strategize content for various clients for Milync
Digital Design including Finishing Touches by Kim, Fort
Knox Storage & Moving, Alexiev Transcription Services,
ImagineGR, and PC Fusion 2007 - ongoing |
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Wrote, edited, and advised
SEO for multiple small business clients including Wica
Technologies and IntuAction Coaching. |
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Wrote website copy and
video narrative for Atrium Replacement Windows website
revision via Tell Vision Networks of Detroit. |
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Researched social media
and worked with IBOAI to develop strategies for
Association membership to appropriately use for their
businesses; reesearched and wrote a multi-page
Social
Media Resource Center for the main IBOAI website.
Write content, monitor comments, and moderate IBOAI blog
and social media channels including Twitter, Facebook,
and YouTube. |
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Wrote several of my own
blogs and maintained my own social media channels,
especially on Twitter (3), Facebook (2), LinkedIn (1),
and YouTube (1) to learn about social networking and
advise clients. On Facebook, I maintained a personal page
and business page. |
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Content
Management Applications – project manager
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Led
building of two content management applications for
Quixtar site launch |
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Led continual updating of content
management applications for Quixtar site |
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Led
development of content management application for
Davenport University site |
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EDUCATION
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BS in
Broadcast and Cinematic Arts from Central Michigan
University |
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MA in
Communications from Western Michigan University |
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Writing, Editing, and Design seminars at
FOLIO: Magazine content conferences 1992 – 1996 |
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Learning Tree Web site design course in Boston, MA, 1997 |
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Web site editorial conference in Los
Angeles, CA 2001 |
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MEMBERSHIPS
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GLIMAWest (Great Lakes Interactive Media
Association) 2001 – 2004 |
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BBB West Michigan 2003-2004 |
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Grand Rapids Area Chamber
of Commerce 2006-2008 |
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