Resume - Alan
Eggleston
Professional Profile
Web
professional with 15+ years of experience writing and
editing for businesses, universities, associations and and
others marketing on
the Internet. Accomplished at writing and editing content and
advising on site strategy and navigation. Detailed at
developing meta data and coordinating content for search engine
optimization.
Experienced at developing privacy strategy and writing
simple, understandable privacy statements. Successful at
dovetailing social media messaging with Web content to maximize
marketing strategies. A very creative communicator that works hard for
his clients.
Career Track
E-Messenger Internet Consulting, Inc, Grand Rapids, MI
(rebranded from e-Messenger Consulting Corp.)
- Owner and president, functioning for clients as an
independent contractor
Clients:
-
Web Editors Group in LinkedIn
as co-administrator of
Web Editors blog
-
Stephanie Schlatter
Art as writer/editor promoting her art projects including "On
the Michigan Wine Trail" and "Art
Aid for Tesfa".
-
IntuAction Coaching
as writer/editor writing owner Michele Brown's website copy, writing
her blog articles,
and coordinating messaging for her
Facebook,
Twitter, and
LinkedIn pages. (Current)
-
drmobleyonline.com
consulting as Web editor and social media strategy.
-
Canine and Feline
Design as writer/editor of website copy working with Melissa
Timmer, Creative Marketer.
-
Amway Corporation as copy editor
proofreading projects and copy edit as needed to assist staff.
(Current)
-
IBOAI as writer/editor assisting
Executive Director, PR Manager, IT Director, Special Events Manger,
and others developing website content,
blog content, social media
messaging, print collaterol, election communications, and other
messaging; moderating blog; brand and leadership image monitoring;
developed social media resource guide for IBOs.
- Wica
Technologies as writer/editor rewriting website and advising
Internet marketing strategies.
-
Tell Vision Networks
subcontracting as Web and video writer for Atrium Replacement
Windows website revision.
- Mylinc Digital
Design as Web writer, editor, and SEO consultant writing and editing
for various local clients.
-
Davenport University as Web
editor and content management system project manager revamping
website and integrating cms into website design with university
staff.
-
Adtegrity as Web writer
subcontracting with Web Experiences.
-
Johnson
Controls as data analyst subcontracting with Karl Associates.
- InPhonic Inc.
as Web writer for Quixtar-related InPhonic and IBOCS extranet
sites.
- Quixtar Inc.
as business line team editor for Services and Business to Business
materials.
- Les Grande
Concierge as Web writer.
-
Acemco as Web writer on website
development.
Schuler Books &
Music (28th Street and Alpine Ave. stores)
- Bookseller at
each of the two Schuler Books
locations, 2002-2005.
- Helped set up
launch of Alpine location.
- Did this as
part of a lifelong dream, not as a career move.
Davenport
University, Grand Rapids, Michigan
- Temporary
Director of Marketing while staff was out for surgery 2004.
Quixtar, Inc. and
Amway Corporation, Ada, Michigan
- Editorial Content Specialist – Net (Web editor)
1997-2001.
- Senior
Editor (print and Web) 1995-1997.
- Editor
(print) 1987-1995.
- Senior
Writer (print/multimedia) 1980-1987.
- Privacy officer (led corporate privacy teams) 1997-2001.
Experience
Web Site
Development – writer and Web editor
- Wrote website and social media
content for Stephanie Schlatter Art, including website, special
events, and special projects.
- Coordinated content for blog
article, newsletter copy, and social media messaging for Facebook
page, Twitter account, and LinkedIn page for IntuAction Coaching.
- Wrote several of my own
blogs and maintained my own social media channels,
especially on Twitter (3), Facebook (2), LinkedIn (1),
and YouTube (1) to learn about social networking and
advise clients. On Facebook, I maintained a personal page
and business page.
- Researched social media
and worked with IBOAI to develop strategies for
Association membership to appropriately use for their
businesses; reesearched and wrote a multi-page
Social
Media Resource Center for the main IBOAI website.
Write content, monitor comments, and moderate IBOAI blog
and social media channels including Twitter, Facebook,
and YouTube.
- Wrote website copy and
video narrative for Atrium Replacement Windows website
revision via Tell Vision Networks of Detroit.
- Wrote, edited, and advised
SEO for multiple small business clients including Wica
Technologies and IntuAction Coaching.
- Wrote, edited, SEO, and
helped strategize content for various clients for Milync
Digital Design including Finishing Touches by Kim, Fort
Knox Storage & Moving, Alexiev Transcription Services,
ImagineGR, and PC Fusion 2007 - 2009.
- Wrote, edited, SEO, and helped
strategize content for IBOAI.com, IBOFacts.com, IBOAIblog.com
and social media. 2004 - 2011.
- Wrote and edited content
for Adtegrity.com, 2004.
- Helped
strategize and launch major revamps of Davenport
University site 2002 – 2004.
- Audited and created privacy policy and statement for
GLIMAWest 2001.
- Helped
launch Acemco automotive manufacturing site 2001.
- Created and maintained style guides for Amway and
Quixtar,
1996 – 2001.
- Led major navigation revamp for Quixtar
site 2001.
- Privacy officer for Quixtar 1997 – 2001.
- Worked closely with three art directors
to manipulate content to best fit site designs 1995 –
2004.
- Launched and maintained content for Quixtar Web site
1998 – 2001.
- Led
search engine optimization efforts for Amway’s main Web
sites 1997-1998.
- Launched and maintained all (11+) Amway Web sites from
1995 – 1998.
- Launched Amway Corporation’s first Web site in 1995.
Publication
Development – editor and senior editor
- One major Amway business newspaper including two major
revamps
1990 – 1997.
- Development of one Amway management newsletter 1997.
- One Amway employee newsletter 1992 – 1997.
- Three Amway business-line newsletters 1987 – 1997.
Content
Development – editor (Amway Corporation)
- Supervised four freelance writers and four on-staff
writers for copy development 1987 – 2001.
- Concepted content for many newsletter and literature
projects 1987 – 1997.
- Copy
editor for 1987 – 1997 (assisted copy supervisor as
needed).
Content
Development – writer (Amway Corporation)
- Ad copy for CRI (Creative Resources,
Inc., Amway's in-house
ad agency) 1986 – 1995.
- Amway
distributor lifestyle features 1984 – 1995.
- Business journalism news and features 1980 – 1996.
- Business features and community
involvement ads 1980 – 1996.
- Product launches features, spotlights, and ads 1980 –
1996.
Education
Memberships
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A Few More Testimonials
As Web Editor, Alan was part of
the team that created Quixtar.com and launched Amway into the
Internet age. Alan created and managed much of the content for the
initial web site and led the company into an online leadership
position.
Beth Dornan
Amway
Corporation
I had many occasions to work
with Alan over the years at Amway. Alan is a dedicated, passionate
and talented communicator.
Robin Luymes
Davenport University
I feel very fortunate to have
worked with Alan. He taught me so much while giving kind,
constructive criticism, and his direction was always right on the
mark. He is a very knowledgeable writer/editor, open minded, and
always dedicated to his projects and loyal to his accounts. You
can't go wrong with Alan working on your team -- I never did.
Tomi Niezgoda
Promotions Specialist
I had Alan give my website a
professional critique. He immediately honed in on the positives and
negatives, clearly and in a friendly manner. In my case he gave me
some very specific, very useful, search engine optimization advice
without batting an eyelash. The man really knows his SEO. I should
know: I provide SEO services too. Alan is The Man.
Will Conley
Writer and Web Presence Planner
My LinkedIn
Profile
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