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e-Messenger Consulting...
...is my West Michigan editorial and strategic services firm helping businesses
and organizations make the most of
the words they use. I am Alan Eggleston, and I write, edit, and help you figure out a
sensible plan for communicating on the Internet, and I make it easier
for people to find you there. In addition, I can help you with print
communications.
e-Messenger Editorial Services
Offering editorial services like writing and
editing to help you master the messages you want to convey.
Here, using the right
words in orderly phrases, sentences, and paragraphs are key to being
understandable. Formatting them to make the most of the Web page and how
people read on the Internet is also important. I offer my eloquence
and experience to help you make the most of the Web and printed word.
e-Messenger Strategic Services
Offering strategic services like Web site
strategy, navigation, privacy policy, and search engine optimization to
help you plan and execute a sound communication and marketing strategy.
Here, identifying
words that make sense to users in the context of your site, your
business, and your products and services are critical. In addition,
decoding the user’s mind is important to using the right keywords your
visitor is likely to use to find you. And deciding on a solid plan for
using, storing, and protecting user information is as much about
marketing as it is about security. I can help you figure out sound privacy
policies and how best to explain them. And finally, planning the site
for optimal performance, especially in search engine results, is
critical to your success. I offer my experience and excellence to help
you reach your target audience and move them to reach you.
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Words on your web
site
Words are a
key element in your Web site. They are as important to the quality of
your site as its design or its technology.
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1 |
Words form
your message to inform, educate, motivate, entertain, or sell. You must
choose them wisely to advance the purpose of your site and entice the
user to perform the actions you want him or her to take. |
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2 |
Words define the character
or theme of your Web site. It’s important to use the right words
at the right time so they naturally fit the landscape of your
site. |
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3 |
Words comprise
the navigation, which define the user’s experience and help guide him or
her through your site. Your words must be brief and fit the theme to
work well. |
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Words as
keywords form a backbone to your site that search engines use to index
your site and make it easier to find. Here, it’s not enough to have the
one or two words you think will work – it’s important that you figure
out the words your user will use to find you and as many of the
variations as possible. This is a creative brainstorming effort as much
as an editorial one. |
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