e-Messenger Consulting
Editorial Services
Did you know that the
text on your Web site contributes to the perception potential customers
have of your company?
That’s right, people
gain a vision of your company’s abilities and inabilities simply by
reading your Web site. That’s why it’s so important to get your site
content right from the very first moment they see it.
For instance, if the
text isn’t written well – poor grammar, spelling, or punctuation makes
them wonder how much attention you pay to details when they use your
services or buy your products.
In another example,
if the text is poorly formatted it leaves the impression that you don’t
have a clear vision of your business or their use of it. Having to wade
through long sentences and dense paragraphs eats up their time and could
leave them wondering how their user experience with you as a customer
might go – will there be gobs of red tape or too many steps to order?
What if it’s long and
difficult to understand? That could leave the impression that you’re
trying to put something over on your customers or you aren’t clear
enough in your own mind of your business and that could lead to lapses
in service. Do you explain your policies clearly and if not, do your
employees understand them any better?
Then there’s the
connection between sections of your site, the way you link between them,
or your navigation scheme. That could leave the impression that you
don’t know what you’re doing – will you know what you’re doing for them?
If you can’t get the navigation right, will you be able to get the
ship-to address right?
Finally, how does
your privacy statement read? Is it a muddle of legal phrases melded into
long, boring paragraphs, or is it simply constructed and easy to
understand? The easier it is to understand, the more clearly it is set
up and explained, the more customer-focused you will look to users.
How do you fix
problems like this? Hire an experienced, professional writer or editor
like me. I am Alan Eggleston, and e-Messenger Consulting Corp is my
company.
I have been writing
and editing for Web sites since 1995, full time since 1997. I have also
written for print since 1980 and edited for print since 1987. I know
editorial – the rules and how to apply them, when to ignore them, and
who to turn to as a source. I've written creatively for business,
education, and organizations. And I have been involved with privacy
issues since 1995, including a year as privacy officer for a major
corporation where I examined policies and how they were carried out
corporate-wide, then helped mold clear and simple privacy statements.
When you think of Web
content, think valuable editorial. Think Alan Eggleston of
e-Messenger Consulting.
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Consult me for top editorial
Need help? Here are the
editorial services I can provide your business,
school or organizational web site:
• Writing
• Editing
• Brainstorming
• Copy
• Advertising
• Feature articles
• PR material
• Print materials
• Web pages and full sites
• Social media writing and guides
• Keyword development
• Meta description development
• Page title development
• Message development
• Survey creation
• FAQs and Q&As
• How-to articles
• Virtual tours
• Product spotlights
• Company features and profiles
• Business news
• Business editorials
• Motivational articles
• Newsletter material
• Magazine material
• Portraits and profiles
• Thought pieces
• PowerPoint presentations
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